ABOUT US 

Hey man, looking for performance without blowing your whole paycheck?
Lula’s got you.

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We were tired of seeing how expensive gear has become.
These days, you almost need a loan to get a decent board or fins.
So we decided to do things differently.

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Lula is a brand we created to bring some common sense back into the game.
Gear that’s high-performance, reliable, and most importantly — affordable.
No need to sell a kidney to enjoy your sessions and level up in the water.

We started simple, with two models that cover pretty much every need.

No endless options, no marketing fluff.

Just the essentials. What you need, nothing more.

Lula is for those who are done with overpriced gear and just want solid equipment built to last.